The first reason is because it's cheaper, the majority of OTAs (online travel agencies) such as Airbnb, VRBO and Booking.com incorporate a 10 % to 20 % guest fee higher than you would find by booking direct. By avoiding the commission fees charged by OTAs, travelers can potentially secure better rates or take advantage of exclusive deals and discounts.

Booking directly allows for direct and personalized communication with the property owner. This direct interaction can ensure that specific needs, preferences, or special requests are effectively addressed, leading to a more tailored and satisfying vacation experience.

Property owners have in-depth knowledge about the destination. They can provide valuable insights and recommendations regarding nearby attractions, hidden gems, local events, and activities, helping guests make the most of their vacation.

Booking directly often offers greater flexibility in terms of cancellation policies, check-in/check-out times, and other accommodation-related terms. Property owners may be more willing to accommodate specific needs or requests, providing a more personalized and flexible experience for guests.

Booking directly supports local businesses and the local economy. By bypassing the middleman and working directly with property owners, travelers contribute directly to the community and help sustain the local tourism industry.